CCM Customer Communication Management by OpenText

OpenText Exstream

Engage and keep customers for life with relevant, personalized communications delivered anytime, anywhere.

OpenText Exstream multichannel customer communications management (CCM) software is proven to enhance the customer experience and make interactions more profitable. Designed for companies and organizations that thrive on strong customer relationships and gives business users the power to make the most of every touch point. Create insightful, impactful, real-time communications that strengthen customer engagement and loyalty to fuel profitable business growth.
OpenText Exstream allows business users to optimize customer engagement through the design and delivery of ultra-personalized, consistent, compliant, communications delivered anytime, anywhere and helps business be competitive by:

• Simplifying personalized communications driven by business users.
• Speeding time to market and reducing dependence on IT.
• Improving orchestration for automated tracking, analysis and best response to facilitate engaging conversations.
• Providing a consistent cross-channel experience with OpenText Media Management integration.
• Reducing total cost of customer communications.

Production triggers
Events occurring within OpenText Exstream or other integrated enterprise systems. These events may include time-specific batch events, the arrival of specific data files, a customer service representative’s request for a communication, or end-customer activity on a web portal.

Exstream Command Center
The management hub that can make sense of these complex systems and their interrelationships. It helps organizations monitor and control production triggers, output delivery and integrations with other enterprise systems from a central location.

Output delivery
The final production of the communication. Traditionally, this meant printing and mailing. But increasingly, the final step is delivering a communication to a customer or front office employee via web, email, text message (SMS), mobile push notification or fax. It could even be delivery of an interactive communication to a portal, a workflow tool, or a content management system.